AppsFlyer Privacy Cloud
Enable better, safer digital experiences.
Overview
The AppsFlyer Privacy Cloud is a suite of privacy-preserving technologies, including a Data Clean Room, designed for the mobile app ecosystem. It allows app developers, ad networks, and platforms to collaborate on data for measurement and insights in a secure, zero-trust environment, leveraging technologies like differential privacy and aggregated conversion modeling.
✨ Key Features
- Data Clean Rooms
- Differential privacy techniques
- Aggregated conversion modeling
- Predictive analytics
- Unbiased and independent platform
- Collaboration with Intel on privacy-preserving tech
🎯 Key Differentiators
- Deep expertise in mobile attribution and analytics
- Large ecosystem of integrated partners in the mobile space
- Focus on a comprehensive suite of privacy-preserving technologies beyond just a clean room
Unique Value: Provides an unbiased and trusted environment for the mobile ecosystem to collaborate and innovate, enhancing customer experiences while upholding the highest standards of user privacy.
🎯 Use Cases (5)
✅ Best For
- Measuring campaign performance across multiple ad networks without sharing user-level data
- Building audiences for retargeting in a privacy-compliant way
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Non-mobile-centric businesses
- Collaboration on non-marketing data (e.g., product development, research)
🏆 Alternatives
Offers a more specialized solution for mobile marketing measurement compared to general-purpose data clean rooms, with deep integrations and expertise in that specific domain.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 30-day free trial
Free tier: Limited conversions and features
🔄 Similar Tools in Data Clean Rooms
Snowflake Data Clean Rooms
A native solution making it easy to build, connect, and use data clean rooms in Snowflake for secure...
Habu
An interoperable data clean room software that enables businesses to unlock collaborative intelligen...
LiveRamp Safe Haven
A platform for secure, permission-enabled data sharing and collaboration, built on a foundation of i...
InfoSum
A data collaboration platform with a patented 'non-movement of data' technology for secure, multi-pa...
Google Ads Data Hub
A privacy-safe data clean room for in-depth analysis of Google ad campaigns, built on Google Cloud....
Amazon Marketing Cloud
A secure, privacy-safe, and cloud-based clean room solution for analytics across pseudonymized Amazo...