GroundTruth

Location-Based Marketing & Advertising

Overview

GroundTruth is a media platform that leverages location data to help businesses understand consumer behavior and deliver targeted advertising. A key tactic for conquest marketing is 'geo-conquesting,' where a business serves ads to people who are physically at or near a competitor's location. GroundTruth's platform allows businesses to define competitor locations and target their visitors in real-time, aiming to influence their purchasing decisions and win them over.

✨ Key Features

Location-Based Audience Targeting
Geo-Conquesting
Foot Traffic Attribution
Behavioral Targeting
Managed and Self-Service Platform

🎯 Key Differentiators

Patented location verification technology for accuracy.
Large scale, with access to a massive volume of location data points.
Focus on performance and measurable outcomes like store visits.

Unique Value: Enables businesses to influence consumer behavior at the most critical moment—when they are physically engaging with a competitor.

🎯 Use Cases (4)

Targeting ads to customers inside a competitor's store. Building an audience of people who have recently visited a competitor's location for retargeting. Measuring the effectiveness of ad campaigns in driving foot traffic to your own locations. Analyzing foot traffic patterns to understand market share and competitor performance.

            ✅ Best For
            Driving in-store visits away from competitors.
Increasing brand awareness among a competitor's loyal customer base.
Gaining market share in specific geographic areas.

        

💡 Check With Vendor

Verify these considerations match your specific requirements:

B2B marketing (platform is focused on consumer behavior).
Online-only businesses with no physical locations.

🏆 Alternatives

Foursquare Cuebiq Simpl.fi

Differentiates itself through the claimed accuracy of its location data, which is crucial for effective geo-conquesting and attribution.

💻 Platforms

Web API

🔌 Integrations

The Trade Desk Google Ad Manager Xandr

🛟 Support Options

✓ Email Support
✓ Phone Support
✓ Dedicated Support (Managed Service tier)

🔒 Compliance & Security

✓ GDPR

💰 Pricing

Contact for pricing

Visit GroundTruth Website →

GroundTruth

Overview

✨ Key Features

🎯 Key Differentiators

🎯 Use Cases (4)

✅ Best For

💡 Check With Vendor

🏆 Alternatives

💻 Platforms

🔌 Integrations

🛟 Support Options

🔒 Compliance & Security

💰 Pricing

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