Nielsen Streaming Content Ratings
Uncover the viewing habits of streaming audiences.
Overview
Nielsen's Streaming Content Ratings provide a comprehensive view of streaming audiences, helping to understand viewing habits and content reach. It measures who is watching, for how long, on what devices, and from which streaming sources, offering detailed, persons-level insights into streaming viewership.
✨ Key Features
- Measurement of streaming viewership on TV screens
- Insights into total streaming by provider and device
- Demographic data of streaming audiences
- Top 10 weekly lists of most-watched streaming programs
- Program-level data for major SVOD providers
🎯 Key Differentiators
- Powered by Nielsen's National TV Panel, providing a representative sample of U.S. households.
- Provides program-level data for major SVOD providers.
Unique Value: Delivers detailed, persons-level insights into streaming viewership, enabling a deeper understanding of audience engagement and content performance.
🎯 Use Cases (4)
✅ Best For
- Used by studios, platforms, and advertisers to know which demographics are interacting with content.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Measurement of streaming on devices other than TV screens (though broader streaming solutions are available)
🏆 Alternatives
Provides a more granular and demographically-focused view of streaming audiences compared to competitors who may focus more on overall demand or subscriber numbers.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
💰 Pricing
Free tier: NA
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