Oracle Unity Customer Data Platform
Connect all your customer data to make every interaction matter.
Overview
Oracle Unity Customer Data Platform is a customer data platform that brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. It's designed to help enterprises deliver personalized experiences across marketing, sales, and service.
✨ Key Features
- Customer Data Unification
- Real-time Data Ingestion and Activation
- AI and Machine Learning
- Audience Segmentation
- Integration with Oracle Cloud CX
- Data Governance
🎯 Key Differentiators
- Deep integration with the Oracle Cloud CX suite
- Real-time data processing and activation
- Strong AI and machine learning capabilities
Unique Value: Provides a complete and unified view of the customer that is deeply integrated with Oracle's suite of CX applications.
🎯 Use Cases (4)
✅ Best For
- Creating a unified customer view for businesses using Oracle Cloud CX
- Powering personalized marketing campaigns with real-time data
- Improving customer intelligence with AI-powered insights
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small and medium-sized businesses
- Companies not invested in the Oracle ecosystem
🏆 Alternatives
Offers a more cohesive solution for existing Oracle customers compared to standalone CDPs.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
🔄 Similar Tools in First-Party Data
Twilio Segment
A leading CDP that helps businesses collect, clean, and control their customer data....
mParticle
A CDP that helps brands unify customer data and orchestrate personalized experiences....
Tealium AudienceStream CDP
A CDP that helps businesses unify their customer data and drive real-time, personalized experiences....
Adobe Real-Time CDP
An enterprise-grade CDP that unifies customer data to create real-time customer profiles....
Salesforce Data Cloud
A real-time platform for data sharing and automation across the Salesforce ecosystem....
Lytics
A customer data platform that helps marketers deliver more relevant and personalized experiences....