Ortto (formerly Autopilot)
The customer journey and data platform.
Overview
Ortto, formerly known as Autopilot, is a marketing automation platform that allows marketers to create visual customer journeys. It combines customer data from various sources to provide a single view of the customer, enabling personalized messaging across email, SMS, and on-site widgets. Ortto also includes built-in analytics and reporting to measure campaign performance.
✨ Key Features
- Visual Customer Journey Builder
- Customer Data Platform (CDP)
- Multi-channel Messaging (Email, SMS, Push)
- Lead Scoring
- Analytics and Dashboards
- On-site Widgets and Pop-ups
🎯 Key Differentiators
- Highly intuitive and visual journey builder.
- Integrated Customer Data Platform (CDP) capabilities.
- Combines data, messaging, and analytics in a single platform.
Unique Value: Makes sophisticated, data-driven marketing automation accessible through its visual interface and integrated customer data platform.
🎯 Use Cases (5)
✅ Best For
- Creating a drag-and-drop journey to nurture new leads with emails and SMS.
- Using the CDP to segment users based on website activity and purchase history.
- Displaying targeted pop-ups to website visitors to capture leads.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses looking for a very simple, email-only marketing tool.
🏆 Alternatives
More visual and user-friendly for journey building than ActiveCampaign, with stronger CDP features than HubSpot's lower tiers.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Up to 500 contacts, 2,000 emails/month.
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