Pandora AMP
The Artist Marketing Platform.
Overview
Pandora's Artist Marketing Platform (AMP) provides artists with data and tools to engage with their audience on Pandora. It includes analytics on streams and listener demographics, as well as promotional tools like Artist Audio Messages and Featured Tracks. AMP also incorporates the data and features of Next Big Sound, which Pandora acquired.
✨ Key Features
- Pandora streaming analytics
- Audience demographics and location data
- Artist Audio Messages for direct fan communication
- Featured Track campaigns
- Integration of Next Big Sound's cross-platform social and streaming analytics
🎯 Key Differentiators
- Unique promotional tools like Artist Audio Messages
- Integration of Next Big Sound's cross-platform analytics
- Focus on the Pandora listener base
Unique Value: Provides artists with a direct way to influence how their music is discovered and heard on Pandora, through a combination of data and unique promotional tools.
🎯 Use Cases (4)
✅ Best For
- Running a Featured Track campaign to increase spins for a new single
- Recording an Artist Audio Message to thank fans for their support
- Analyzing the top cities and zip codes for an artist's listeners
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Cross-platform analytics (primarily focused on Pandora)
- Music distribution
🏆 Alternatives
Offers more active promotional tools compared to the more passive analytics provided by some other artist platforms.
💻 Platforms
🛟 Support Options
- ✓ Email Support
🔒 Compliance & Security
💰 Pricing
Free tier: N/A (it's a free service)
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