Pico
The Fan Engagement Platform.
Overview
Pico is a fan engagement platform that helps sports teams, broadcasters, and brands build direct relationships with their digital audience. It uses interactive tools like polls, quizzes, and games delivered through social media and messaging apps to capture valuable first-party data and drive conversions.
✨ Key Features
- Interactive Games & Activations (Trivia, Polls, Quizzes)
- First-Party Data Capture
- Social Media & Messaging Integration
- Fan CRM & Segmentation
- Personalized Digital Experiences
- Sponsorship Activation Tools
🎯 Key Differentiators
- Focus on gamification and interactive content.
- Deep integration with social media and messaging platforms.
- Emphasis on converting unknown digital fans into known customers.
Unique Value: Pico turns anonymous digital audiences into valuable first-party data assets through fun, interactive experiences, creating a direct line of communication for monetization.
🎯 Use Cases (4)
✅ Best For
- Successfully used by professional sports teams to increase their known fan database and drive ticket sales through interactive social media campaigns.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Organizations without a strong digital or social media presence.
🏆 Alternatives
Focuses more on the top-of-funnel data acquisition through gamification, whereas other platforms may focus more on CRM and marketing to an existing database.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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