Purple
The intelligent spaces platform
Overview
Purple is a comprehensive platform that turns guest WiFi into a powerful marketing and analytics tool. It allows businesses to capture visitor data, gain insights into customer behavior, and engage with them through personalized marketing campaigns. The platform is hardware-agnostic and integrates with a wide range of existing WiFi hardware.
✨ Key Features
- Guest WiFi with social login
- Venue analytics and heatmaps
- Marketing automation (email & SMS)
- Customer profiles and segmentation
- Content filtering
- TripAdvisor integration for reviews
- API and webhooks
🎯 Key Differentiators
- Hardware-agnostic platform
- Advanced location analytics
- Strong focus on data privacy and compliance
Unique Value: Turn your physical venues into intelligent spaces by leveraging existing WiFi infrastructure to understand and engage with visitors.
🎯 Use Cases (4)
✅ Best For
- Improving customer loyalty in retail stores
- Enhancing the guest experience in hotels
- Understanding visitor flow in shopping malls
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small single-location businesses with very limited budgets
- Organizations requiring deep packet inspection
🏆 Alternatives
Offers a more comprehensive suite of analytics and marketing tools compared to basic guest WiFi solutions.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Basic features for a single venue
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