Salsa Labs
The #1 supporter engagement platform.
Overview
Salsa Labs, now part of the Bonterra family of brands, provides a unified platform that combines CRM, online fundraising, digital marketing, and advocacy tools. It is designed to help nonprofits engage their supporters across multiple channels. Its digital marketing suite includes email automation, social media management, and online forms, which are essential for converting interest from digital ads into action and long-term support.
✨ Key Features
- Salsa CRM for rich donor profiles and management
- Salsa Engage for online advocacy and fundraising
- Email marketing and automation
- Peer-to-peer fundraising pages
- Digital advocacy tools (e.g., petitions, targeted actions)
- Event registration
🎯 Key Differentiators
- Strong combination of fundraising and advocacy tools
- Unified platform approach to supporter engagement
- SmartEngagement technology for automating workflows
Unique Value: Provides nonprofits with a single platform to manage the full supporter journey, from acquisition via digital ads to long-term engagement through fundraising, marketing, and advocacy.
🎯 Use Cases (5)
✅ Best For
- Executing successful online advocacy campaigns
- Integrating fundraising and marketing efforts in one platform
- Managing supporter engagement for mid-sized nonprofits
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small nonprofits needing a simple, low-cost solution
- Organizations that require a highly intuitive, modern user interface
- Teams looking for best-in-class individual tools rather than an integrated suite
🏆 Alternatives
Salsa's strength lies in its tight integration of CRM, fundraising, and especially advocacy tools, which is a key differentiator from platforms that focus primarily on fundraising or marketing alone.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
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