Traackr
The Influencer Marketing Platform for the Enterprise.
Overview
Traackr is an influencer marketing platform that provides tools for influencer discovery, campaign management, and performance measurement. While heavily focused on consumer brands and social media creators, its powerful discovery and analytics engine can be adapted for B2B and Analyst Relations. AR teams can use Traackr to identify influential analysts based on their audience, engagement, and content, manage relationships, and measure the true reach and impact of their advocacy.
✨ Key Features
- Influencer Discovery
- Audience Analytics
- Campaign Management
- Budget Optimization
- Performance Measurement & Benchmarking
- Competitive Intelligence
🎯 Key Differentiators
- Data-driven approach to influencer evaluation (e.g., Brand Vitality Score - VIT)
- System of record for enterprise influencer marketing
- Strong focus on performance measurement and ROI
- Scalable for global brands with large influencer programs
Unique Value: Provides a single system of record to manage and measure influencer marketing, enabling brands to make smarter, data-driven investments in influencer relationships.
🎯 Use Cases (5)
✅ Best For
- Enterprise-scale influencer relationship management
- Data-driven influencer selection
- Measuring the ROI of influencer marketing
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Teams needing a tool specifically for managing analyst report submissions and formal inquiries.
- Users looking for a traditional media database of journalists.
🏆 Alternatives
Unlike many influencer marketplaces focused on transactions, Traackr is a relationship management platform. For AR, it offers a different lens for identifying influential analysts, focusing on their social presence and audience engagement rather than just their employer, which can complement traditional AR tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
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