Merkle Data Clean Rooms
Powering the total customer experience.
Overview
Merkle, a Dentsu company, provides data clean room solutions as part of its broader data, identity, and analytics offerings. Leveraging its Merkury ID platform for identity resolution, Merkle helps clients build and operate clean rooms on major platforms like Snowflake, AWS, and Google Cloud. This enables brands to enrich their first-party data, collaborate with partners, and perform advanced analytics in a privacy-safe manner.
✨ Key Features
- Powered by Merkury identity resolution platform
- Platform-agnostic (supports Snowflake, AWS Clean Rooms, etc.)
- First-party data enrichment services
- Advanced analytics and measurement services
- Privacy and compliance consulting
- Integration with media activation platforms
🎯 Key Differentiators
- Combines a powerful identity platform (Merkury) with deep expertise in professional services and consulting.
- Technology-agnostic approach, allowing clients to use the best underlying clean room platform for their needs.
- Part of the Dentsu network, offering integrated media and agency services.
Unique Value: Offers an end-to-end solution that combines best-in-class identity resolution, a technology-agnostic approach to clean rooms, and deep analytics expertise to help brands unlock the value of data collaboration.
🎯 Use Cases (5)
✅ Best For
- An automotive brand collaborating with publishers to understand media influence on test drives.
- A financial services company enriching customer profiles to identify new product opportunities.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies looking for a simple, self-serve SaaS clean room without professional services.
- Small businesses with limited data and analytics resources.
🏆 Alternatives
Provides a more service-oriented and consultative approach compared to pure SaaS vendors, helping clients with strategy, implementation, and ongoing analysis.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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