Neustar Fabrick
A Unified Identity and Data Connectivity Platform.
Overview
Neustar Fabrick is a unified identity ecosystem that provides services, data, and technologies to help marketers navigate the deprecation of third-party cookies and device IDs. It includes a Second-Party Data Marketplace and the Fabrick ID, a pseudonymized identifier, to enable privacy-centric targeting, measurement, and data collaboration without relying on traditional identifiers.
✨ Key Features
- Unified identity resolution (Fabrick ID)
- Second-Party Data Marketplace
- Cookieless media addressability
- Data deprecation impact assessment
- Privacy-centric data enrichment
- Integration with measurement and analytics solutions
🎯 Key Differentiators
- Strong foundation in authoritative identity (phone, person, household data)
- Focus on providing a complete data connectivity and identity resolution platform, not just a clean room
- Owned by TransUnion, providing deep data assets
Unique Value: Provides a sustainable, identity-based solution for marketers to manage, enrich, and activate audience data in a privacy-centric way, future-proofing their strategies against the loss of third-party identifiers.
🎯 Use Cases (5)
✅ Best For
- Replacing third-party cookies for audience targeting
- Enriching first-party data with demographic and behavioral attributes for better insights
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Organizations not focused on advertising or marketing use cases
- Simple, non-identity-based data collaboration
🏆 Alternatives
Offers a more robust and authoritative identity graph compared to some competitors, built on Neustar's (now TransUnion's) long history as an identity resolution provider.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Custom tier)
🔒 Compliance & Security
💰 Pricing
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